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    Young Leaders – Natalija Runcheva, Universal Media Skopje: There where innovation and experience meet, success is inevitable

    Agencies should definitely prioritize building teams consisting of both young professionals and established experts. Natalija Runcheva heads the digital department of Universal Media Skopje. She joined the agency just over two years ago as its Digital Advertising Manager. She worked for all existing and potential clients of the agency, including The Coca-Cola Company, Vip, Pivara

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    IPG Mediabrands second in the world in gaining new business

    According to this year’s RECMA report, the agency network IPG Mediabrands is the second in the world in bringing in new business. This success was achieved first and foremost thanks to the Initiative and UM agencies operating within IPG Mediabrands. In getting new clients, these agencies individually placed second (Initiative) and fourth place (UM)

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    Ljiljana Ivošević: It’s All About the Moments

    In an interview for CorD magazine, Ljiljana Ivošević, Regional Strategic Director at UM, points out some of the interesting findings in the wave 9 study. How we communicate on social media has never been more important, for ourselves, the brands or  politicians. The constant change inspired UM to launch the largest global social media research

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    Those best adjusted in a new situation are the ones who survive

    The Regional Strategic Director of UM Ljiljana Ivošević took part at the round table organized by the Business journal on the topic of what’s new in media and marketing. Find out what she recommended for a successful brand development and its communication. Another round table on the topic of new trends in media and communication

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    Mobile Reaches 50% of Global Digital Advertising

    In its latest report on global advertising market trends, MAGNA forecasts media owners’ net advertising sales to grow by +3.7% to $505 billion in 2017. Digital media has now surpassed linear television to become the No.1 category in advertising revenues. Within digital, the majority of advertising sales (54%) is now generated by impressions and

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      Wave 9: The Meaning of Moments represents the behavior of active internet users based on 60 billion user interactions, in a survey of 52.000 people in 78 countries around the world   Global agency network UM has announced the results of the ninth annual survey on the habits of users of social media – Wave 9.

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    Pitch Academy held for the regional strategic teams of UM media agencies

    As part of the Pitch Academy, representatives of IPG Mediabrands network held a training in Belgrade for regional teams of UM agencies. The training program was led by Howard Nead, Chief Growth Officer at IPG Mediabrands and Stefan Burford, Chief Strategy Officer at IPG Mediabrands, who both significantly contributed to development of strategic and

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    Despite many predicted demise, TV is still very much alive in the digital age

    It’s been more than 10 years since the professional public in our region started asking of TV is really dead By: Vedran Vereš, Client Service Director, UM Zagreb & UM Ljubljana If we consider that approximately 50% of Croatia’s adspend in media goes to TV (source: HURA Adex), we can safely say that this dead man

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    Katarina Kostić: If you thought the media are boring, think again

    People today can’t stand even a second of being bored. They want to fill their free time and spend more time with the media than ever before As part of the educational program AcademIAA, Katarina Kostić, regional director of development for media operations at UM, gave a lecture entitled Why the whole world is mesmerized

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    Biljana Kolaković: A formula for earning trust

    We read and interpret data and use it to recognise which motional moments are important in the life of a consumer. Interview with Biljana Kolaković, Regional Managing Director at UM, for Diplomacy&Commerce magazine’s Secret Formula of Communication insertation Universal Media (UM) believes that the job of a 21st-century media agency is to tell a story about